Skills: Art Direction / Concept / Typography / Logo Design / Layout / Branding
Agency: Traction Factory
Every year Snap-on releases exclusive tool storage cabinets. I was tasked to art direct 2022's Verdant tool storage. Collaborating with the client, account team, copywriters, creative director and design lead. This was heavily featured at the annual franchisee conference – attended by thousands – with large environmental signage. Designs were also found in Hot Tools, the Snap-on monthly flyer and social media.