Skills: Art Direction / Concept / Typography / Logo Design / Layout / Branding
Agency: Traction Factory
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/98a4a7b8-7102-40e4-a428-7c70c6985a2e_rw_1920.jpg?h=562755300ce16e2d224e83843ecf2307)
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/28434b68-f24d-4740-a4df-dc4f502d66dd_rw_1920.jpg?h=8dbc595cbd0851ad49c49e990e9a2285)
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/8e3a5994-5c2e-46b3-8c20-54fc96bb5436_rw_1920.jpg?h=6d022ed91ff5eb0641fac83447663c68)
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/50c4fcee-b179-436c-9255-44b76c6d3615_rw_1920.jpg?h=970a051a2e37e84de2e90569c00ed222)
2-Sided poster
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/c7cd43fc-68bd-40c3-b47a-205206d9b284_rw_1920.jpg?h=2557d3cf2018c411af78e2983d53791d)
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/226f8f08-0ed0-4de7-b9ca-bb843072cb0e_rw_1920.jpg?h=55e9ecc21b4403695ad4a4ab61d50117)
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/8e042e11-7d62-43b3-8f49-eb8610b13e8c_rw_1920.jpg?h=6fedd34bbcd7ce263bae6a3b6199d0d4)
![](https://cdn.myportfolio.com/a0a6f697-6d43-46a2-b28c-a253273d06f4/c9e0c61f-0767-4636-b51d-d399982acdb1_rw_1920.jpg?h=9c2f477e9c8a3b3fb56a76a915ef036b)
Every year Snap-on releases exclusive tool storage cabinets. I was tasked to art direct 2022's Verdant tool storage. Collaborating with the client, account team, copywriters, creative director and design lead. This was heavily featured at the annual franchisee conference – attended by thousands – with large environmental signage. Designs were also found in Hot Tools, the Snap-on monthly flyer and social media.