Same cookie, less guilt. This is a social media campaign for Oreo Thins product launch. Looking at my sketches I wondered how I was going to execute the Oreo characters, before I knew it I had Play-Doh and a camera in my hand. I also used typography to balance out the strong visuals. Fully stocked with a house full of Oreos, I set out to remind people exercise can be fun. How did you think Oreo Thins were made?
Photography / Art Direction / Photo Editing / Copywriting / Social Media / Branding