I applied over ten years of painting experience and insight to an advertisement series. As the art director I was responsible for the concept, preparation and execution, including doing my own photography. The goal was to design a memorable and meaningful campaign that would be appealing to contractors, interior designers and home owners. I targeted a wide audience including themes of food, beauty, fashion and sports. It was important to feature primary colors because the concept is about the importance of color.
"Your understanding of how color plays an impact in everyday life is well represented in the images you created. Quite interesting and stops a viewer to really think it through what it means to them. Great job taking your concept to design and draft."
–Brian Setness, Vice President, Hallman Lindsay Paints
Art Direction / Photography / Layout / Photo Editing / Concept