Skills: Art Direction / Photography / Layout / Photo Editing / Concept / Copywriting
This campaign has gone on to compete at the national level with American Advertising Federation's ADDY Awards.
This ad makes me want to get up and buy some paint. As art director I was responsible for the concept, preparation and execution, including photography. The goal was to design a memorable and meaningful campaign that would be appealing to contractors, interior designers and home owners. I targeted a wide audience including themes of food, beauty, fashion and sports. Primary colors are used to support the concept. "Your understanding of how color plays an impact in everyday life is well represented in the images you created. Quite interesting and stops a viewer to really think it through what it means to them. Great job taking your concept to design and draft." –Brian Setness, Vice President of Hallman Lindsay Paints