Social media marketing is all about timing and creating unique engaging captions and imagery. This campaign gradually increases curiosity and excitement. I included guerrilla marketing signage because there are more ways to reach people than just online. I also designed a landing page to help build the buzz. WORT is bright, witty, fun and funky, all elements I focused on.
Social Media Marketing / Guerrilla Marketing / Webpage Design / Photography / Typography / Layout / Lettering / Concept