It’s the 22nd Annual WORT Block Party and excitement is in the air. This event has musical genres and activities for people of all ages. I wanted to design a fun social media campaign that gradually increased curiosity and excitement. I included some guerrilla marketing to get people talking with the hope to have the best turn out ever. I also designed a landing page to build the buzz. WORT is bright, witty, fun and funky, all elements I focused on.